Monday, July 10, 2006
This is a new word that I have just coined, which obviously means therapy with shopping. The other day I was feeling a little bit sad and not my usual self, but after going shopping with my friends, and buying a couple of items, I felt really good and excited about my new purchase.
To be honest, for a moment my conscience was giving me a hard time, since I spent a generous amount on a new "Abaya" and a bag, the thought that some family would spend that much on food for a month. Was painful to swallow, but still I coughed up the cash and left the store with a grin on my face.
This got me thinking, what is it that gives us the thrill from shopping? That it overwhelms even an alive conscience as mine (or at least I try to have)? I read a little bit on the subject and here are a couple of theories.
Fist theory, says that the women's role since ancient times was to be the gatherer, as apposed to the man who is the hunter, so we get a sense of satisfaction from upholding our role in life, we gather the things we need. And we take the time in the consideration if that thing is really needed and which is the best. So all in all some say it is the sense of accomplishment.
Second theory, is that women are care givers by instinct, so buying things for the people they love, gives them a sense that they are providing them with care, it goes as well when they shop for themselves, they are taking care of themselves especially at the times they are feeling particularly low, and no one else is providing them with care or not caring enough, they take care of themselves.
Third theory, (which is my own) I agree with the above mentioned theories, and they both may be true and vary according to individual and time. My theory is a complementary to those two, it is the sense of security and worth in the physical possessions, we are becoming a global community of consumers and we are encouraged in many ways to consume more, in addition to the fact that the society is measuring people, and success in a purely materialistic way, this leads people with low self esteem to give more worth to themselves by owning more things.
The reason why we enjoy shopping as women may be a combination of all of the above and more factors, it is different from one individual to another and from one time to another.
In order not to fall in the trap of emotional satisfaction, from materialistic things, it is wise to consider the reason we are driving the nearest mall or shopping center. So that we can treat the problem with the accurate tool, it may even be the plain and simple as I really needed the new bag!
All for now….